Tremor Video DSP, the programmatic video platform, and Cuebiq, the location intelligence and measurement firm, have partnered to roll out a geo-behavioural targeting solution for over-the-top (OTT) devices.
The partnership will see agency MullenLowe Mediahub trial the hyper-targeting for its clients.
Бизнес партнерство и бизнес-идеи
“Our partnership with Tremor Video DSP has enabled our clients to leverage OTT strategically using custom geo-behavioral audiences,” said Jade Watts, SVP, Group Media Director at Mediahub. “We are excited that our clients will be the first to benefit from this unique offering to meet their brand objectives.”
For brands that are using the Tremor Video DSP Proximity Plus solution powered by Cuebiq’s insights, targeting has now been extended to include viewable and fraud-free inventory on Connected TV.
Cuebiq runs one of the largest location databases in the US and can leverage its proprietary SDK methodology to collect location data from opted-in, anonymous users.
Cuebiq then analyses the data using machine learning algorithms. For advertisers this offers the potential to reach households on screen when they are watching video. Abbey Thomas, CMO, Tremor Video DSP, added:
“Our partnership with Cuebiq represents an exciting next phase in our ongoing commitment to advancing video across all screens including CTV. Applying insights about offline consumer behaviors to the TV screen is an exciting value proposition for marketers and we are committed to investing in opportunities that allow brands to meaningfully connect with their audiences watching CTV.”