Pinterest grows number of business advertisers and expands Promoted Pins options

Pinterest continues to grow the number of businesses it is now connecting with consumers on the platform. It just announced a milestone of 1.5 million small businesses reaching consumers on the site each month as part of its one-year anniversary of Pinterest Propel, the ad programme that offers support and creative strategies for advertisers.

The company said that small and medium sized business advertising had grown 50% year-on-year.

Additionally, the company announced that it was launching its “Promote” button for Australia, Canada, Ireland, New Zealand and the UK. The promoted pins option is currently only available in the US.

To bolster its advertising business even further, the company has hired Matt Hogle as global head of small business. He will be overseeing the new programme aimed at small and medium-sized companies.

“I’m excited to help small businesses grow on Pinterest,” added Hogle. “For companies looking for new customers, Pinterest is the perfect place to advertise, as people come here specifically to decide what to do or buy next.”

According to the microblogging site, Pinterest Propel was now earning businesses up to three times more clicks on ads. Costs per click during the first 90 days were 15% lower.

Previously, Pinterest had announced changes to its product organisation team and said that its consumer and advertising products team would be integrated into a single team. This will be led by Lawrence Ripsher, the SVP of product at Pinterest.

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