Online Advertising in the Age of the Ad Blocker

Every advertiser’s goal is for their campaigns to reach a highly engaged audience who finds value in their product, ultimately resulting in sales. However intrusive, poorly-targeted ads are pushing internet users to install ad blockers. This makes it increasingly hard for advertisers to get in front of their audience.

Google is now automatically blocking those annoying ads that disrupt the user experience in a bid to stem ad blocker adoption. Are you taking the right steps to make sure your ads get in front of your app users?

Click here, to gain insight on what you need to know about ad blockers and how to give your ads the best chance in the age of the ad blocker.