Mobile Ad News Weekly – Quora launches imaging ads, uninstall app after 30 days revealed

The Big Players

Facebook announced that it has reached a 150 million daily active user (DAU) milestone for its Facebook Stories. It’s the first time in 14 months that the company has broken its silence on the issue. Although it’s still short of the 300 million DAUs on Instagram and 450 million DAUs on WhatsApp, it signals a growing opportunity for the social media network.

Instagram has launched some new features including sharing of posts as stickers and alerting users when they’ve seen all the posts from the last 48 hours.

Бизнес партнерство и бизнес-идеи

In other news this week, Instagram will also be launching a mute button that lets users hide posts from accounts they follow. Just like on Facebook, muting a post or account won’t lead to a user unfollowing that account.

Question and answer platform, Quora, has launched new advertising formats including image ads. The company announced that the format was available for both mobile and desktop.

Research

Retargeting is an important strategy in app marketing. However, the success of the strategy depends on successful setup and measurement of retargeting. Now, Adikteev, the mobile marketing company, has launched a new white paper that delves deeper into the how marketers can measure the impact of their retargeting efforts.

Mobile now represents 40.3% of search advertising spend, according to the latest Digital Benchmark Report Q1 2018 by Marin Software.

The worldwide uninstall rate for apps after 30 days is 28% according to new data provided by app marketing company AppsFlyer.

US advertisers are predicted to spend $1.6 billion on digital audio ads in 2018, with a majority of spend (81.3%) going to mobile devices, according to research by WARC.

Header bidding impressions increased 70% year-on-year in Q1 2018, according to PubMatic’s latest Quarterly Mobile Index (QMI) of 2018. Header bidding was driven mostly by mobile at twice the volume compared to desktop. Mobile app header bidding further expanded the monetisation opportunities.

Featured apps on the Apple App Store account for almost a third (26%) of all games downloaded since iOS 11, according to new data from Sensor Tower. The company previously found that games can see up to an 800% rise in downloads if Apple chooses to add them to its curated lists.

Brand marketers are increasingly focusing on moving their programmatic purchases of adverts in-house. According to data by the Interactive Advertising Bureau (IAB), 65% of them have already moved their programmatic buying in-house or are in the process of doing so.

Avionos, the digital services company, has surveyed 1,409 consumers about their online shopping habits and preferences. It found that over half of respondents (55%) have previously made a purchase through social media channels such as Facebook, Instagram or Pinterest.

Brands could be losing almost half of their EU consumer data following the General Data Protection Regulation (GDPR) roll-out. According to research by Vibrant Media, 43% of consumer data may be lost due to low opt-in rates for email newsletters and databases. People have been slow in responding to and reviewing GDPR compliance emails.

Product Launches and Mergers

Tremor Video DSP, the programmatic video platform, and Cuebiq, the location intelligence and measurement firm, have partnered to roll out a geo-behavioural targeting solution for over-the-top (OTT) devices.

Ogury, the mobile data firm, has launched a Consent Manager for app developers to become more easily GDPR compliant. Coming into effect on May 25, the solution provides an easier way for app developers to adhere to the new regulations.

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