Adyoulike, the native advertising platform, has just acquired video tech platform, Pulpix, to shift focus to video. Pulpix uses artificial intelligence and real-time analytics to recommend video content to users.
The platform focuses on providing improved engagement for brands by offering publishers a solution that includes recommended personalised content for video viewers.
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Clients of Pulpix include RTL Group, Prisma Media and the Bonnier Corporation.
“Pulpix is a Netflix-grade recommendation engine with a Facebook-like video feed, and the most powerful video experience I have ever seen,” explained Julien Verdier, CEO of Adyoulike. “This collaboration is a natural fit, as Pulpix will continue to help us deliver great native content and compelling storytelling that lifts engagement for brands and publishers. We look forward to welcoming them to the Adyoulike team and working together to push the boundaries of the native advertising space.”
The acquisition is in line with Adyoulike’s efforts to expand globally. More recently, the company launched offices in London and Paris.
Terms of the deal remain undisclosed.