Influencer marketing is set to become a major aspect of media campaigns and ad expenditure as 70% of marketers plan to boost their spend on influencer campaigns in 2018. That’s according to new research by influencer marketing agency Whosay.
The survey also found that 89% of advertisers consider influencer marketing to make a positive impact on people’s perception of a brand.
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Another 82% of respondents agreed that influencers are a type of media and that their performance thus can be measured.
Steve Ellis, the founder and CEO of Whosay, explained:
“Influencer marketing performs better than comparable forms of media and advertising with more than 2x industry average engagements rates and 3x better video view-through rates on Facebook. With influencers being the most trusted voices on the internet, it’s no wonder brands are doubling down in 2018.”
The survey also noted that 71% of marketers consider finding the right influencers a challenge.
At the same time, fraud is still a major hurdle in growing influencer marketing campaigns. The majority of marketers agreed that effective advertising has to be creative.
Whosay offers a “Match” tool that helps marketers in finding the right influencers for their campaigns.